Geico’s CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

Geico's famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

Hip-hop duo Tag Team have turned a popular ad with Geico into their own flavor of ice cream. The music group known for the '90s hit "Whoomp! There It Is!" and the insurance company announced a new ice ...

I empathize with the bewilderment that actor Matt Damon’s character expressed during a recent episode of the television sitcom “30 Rock” over GEICO’s many advertising pitchmen. “Why does GEICO have ...

Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years—destructive raccoons, talking camels, joyful piglets, gleeful ...

The news: Geico has laid off a “sizable” portion of its marketing department and put its over 25-year account with Horizon Media under review, Ad Age reported Tuesday. Why is this happening? Geico is ...

Those Geico cavemen ads have impressed the ABC programming team so much they’re giving the cavemen a chance at their own sitcom. The pilot will feature the travails of three cavemen living in Atlanta ...

GEICO Corp. topped all property and casualty writers in terms of advertising dollars spent in 2011, according to SNL Financial. The direct insurer spent just under $1 billion in 2011 on TV, radio, ...