First Amendment concerns and consumer privacy law has people talking about a case recently settled in Massachusetts. It revolved around the practice of serving advertisements with geo-fencing ...
If you are going to launch a new location app, creating an anti-Foursquare is probably not a bad idea. About a week ago, a Qualcomm-incubated project called Neer quietly launched on the Android market ...
[NOTE: I am writing a book with Robert Scoble called the Age of Context. It examines the convergence of five technologies: mobile, social media, data, sensors and location into a new era, in which our ...
Geo-Fencing – draw digital fences around certain locations or events you want to target, then get the data for how many people within those fences completed an action on your website or walked into ...
Facebook is under a lot of heat right now for how it shares our personal information. So much so that it is trying to simplify its privacy controls to so that nobody gets surprised when that ...
Text messages are the latest mobile technology to get updated with a geo-targeted advertising twist. San Francisco-based Placecast is working with outdoor equipment supplier North Face to build what ...
Geo-fence technology could make the U.S. Postal Service more efficient, but it’s not quite ready for prime time, according to an August 14 report from the USPS inspector general. Geo-fence technology ...
Ricky publishes and manages the content on BizTech magazine's website. He's a writer, technology enthusiast, social media lover and all-around digital guy. If you’ve used any of the major daily-deal ...
“We just felt it was horribly unfair,” said plaintiffs' attorney Steven Brady, who moved for an injunction barring geo-fencing during the third trial over Roundup herbicide. The judge disagreed. At ...
LAYTON, Utah (KUTV) — It was the middle of the night on Penny Lane when a burglar came down the street and broke into cars. By the time the thief or thieves left the area, they had gotten into 10 cars ...
Chris Thorman from Software Advice, a website which has reviews of property management software, looks at the potential for location-based real estate marketing Its Saturday morning. Joel and Rebecca ...
At the beginning of the third and latest trial over alleged toxic properties of Roundup, plaintiffs lawyers asked a judge to prevent Monsanto Co. from advertising that its weed killer was safe. Their ...
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