You are a serious marketer, so, of course, you’re diligent about metrics and analytics. You create and run custom Google Analytics reports so you can make the best decisions for your team and your ...
In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...
Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...
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