The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders. Google added new capabilities to its Display & Video 360 ...
Google is rolling out performance upgrades for Display & Video 360’s connected TV (CTV) ad solutions, enhancing audience targeting, measurement, and campaign insights. Key upgrades: Why we care. As ...
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Google launches new AI-powered advertising products
Google has introduced new advertising solutions powered by artificial intelligence into its Display & Video 360 (DV360) campaign products. The new tools, announced on Monday during Google’s ...
Google has announced the expansion of its First Position ad offering on YouTube, making it available across all content types through Display & Video 360. This marks a change from the previous ...
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