AD WARS: Californians watching the winter Olympics may have seen an ad featuring a Virginia baseball coach talking about the ...

Super Bowl LX featured a number of health and longevity-focused commercials. Doctors react to the products and claims made ...

Prior to this year’s Super Bowl, ads tailored for Super Bowl audiences have already been released online, and quite a few are ...

At a difficult time for America, Super Bowl advertisers asked viewers to take care of themselves and others — and maybe even crack a smile.

All pharma brands airing during the Super Bowl got a boost over the broader pharma category, per Verve for Advertisers. Novartis scored the highest among any pharma or health brand on USA Today’s Ad ...

The Super Bowl has long acted as one of the biggest events for ads, and Super Bowl LX was no different. With Sunday’s game ...

Gruesome smoking warnings, frightening obesity statistics and shocking drink-driving campaigns all use fear to drive behavior change. But a University of Auckland researcher says it might be time to ...

Super Bowl LIX is in the books, the Philadelphia Eagles are champions and medical marketers want to know how the pharma and health ads performed on the biggest stage. There were a number of health ...