A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. Do you ever find yourself making a decision that you not ...