Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for ...

What makes a good introduction for a dissertation? Graduate students practice critiquing one another’s thesis chapters, but they rarely read the introductions — usually because those are written to ...

First impressions are important. Scientists need to make their work stand out among a sea of others. However, many mistakenly believe that first impressions are formed based only on titles and ...

Other than business plans, executive summaries are probably the most crucial of all business documents. It’s fair to say that almost every big decision inside any company of any size involved an ...

Hiring managers are busy people. A single job posting might attract thousands of resumes. To get noticed, create a career summary (aka career objective) statement. The goal of this section is to ...

It can feel challenging to write your LinkedIn summary, especially if you’re not used to talking about yourself and your accomplishments. What should you include in the LinkedIn About section, and how ...

Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...