MarTech on MSNOpinion
Omnicom’s mega-merger doubles down on media — at creativity’s expense
The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives ...
IPG's data unit Kinesso underwent a massive reorg, where many top execs departed. That data unit has been merged with IPG's media agency Reprise, and has been relaunched as KINESSO. KINESSO will ...
NEW YORK--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of the Climate Action Accelerator Program. This initiative aims to ...
IPG Mediabrands, the media and marketing services unit of agency holding company Interpublic Group, pledged to allocate at least 5% of total media spending among its advertiser clientele to ...
As agency brands, office spaces and staff begin to consolidate, the merger shifts into execution mode. The key question now ...
IPG Mediabrands, a self-described client-first, community-driven group of 13,000 media and marketing specialists, has committed to invest at least 5% of its advertising budget in Black-owned media ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...
Reprise, Kinesso and Matterkind Join Initiative, MAGNA and UM in Achieving Individual TAG Platinum Status, Furthering Network-Wide Commitment to Promoting Brand Safety and Combating Malware and Fraud ...
Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...
Social media is the most difficult medium overall for persons with disabilities -- including visual, hearing, speech and cognitive ones -- to use. That's the finding of a study conducted by IPG ...
IPG launched Mediabrands Health, a center of excellence (COE) that sits within IPG Mediabrands, on Wednesday morning (28 August). The formalised establishment of Mediabrands Health is intended to ...
IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will ...
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