In the age of data sharing, it is more important than ever to understand how your personal information can be used against you. The European Union's General Data Protection Regulation (GDPR) has been ...

Richard Jones is Chief Revenue Officer of Wunderkind, helping brands adapt to modern trends amid any ever-evolving customer landscape. Don’t be fooled. The age of third-party tracking cookies is over.

The Advertising Research Foundation (ARF) today published a report intended to help "demystify" the burgeoning marketplace of consumer "identity resolution" providers, as well providing some ...

The identity ecosystem that increasingly powers the TV and video advertising marketplace is at a crossroads, facing significant changes and challenges with the rise of streaming on top of existing ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...

Big Set of Various Faces, Leaves, Flowers, abstract shapes. Ink painting style. Contemporary Hand drawn Vector illustrations. Continuous line, minimalistic elegant concept. All elements are isolated ...

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...