Virtual reality is growing in popularity as the technology moves beyond gaming into entertainment, streaming, and immersive ...

The next wave of immersive development is being shaped not by walled gardens and proprietary tools, but by open platforms, ...

Spatial tech, LED screens, dome projections and newfangled headsets have opened once unimaginable storytelling realms As consumers respond, Hollywood must embrace the idea that the old ways of ...

In today’s attention-scarce digital environment, brands face a rich yet daunting landscape of creative formats: stories, reels, long-form video, immersive spatial content (AR/VR), livestreams and more ...

Immersive location-based entertainment (LBE) is undergoing a dramatic transformation as technology, infrastructure, and ...

Apple Vision Pro may represent the latest in technological innovations from Apple, but it also acts as an excellent time machine for exploring VR and 3D content spanning back decades. Here are the ...

Android XR is Google's operating system for VR headsets and smart glasses with Gemini AI, developer tools, and support for ...

Real-time volumetric streaming - placing audiences into live events is making music more accessible - through immersive, browser-based experiences that feel like being there.

HTC has declared its Viverse platform will be the YouTube for VR content, but while it doesn't support the Apple Vision Pro at the moment, users could one day turn to Viverse Worlds for new immersive ...

Virtuix announced it’s releasing an immersive tourism app for its Omni One VR treadmill system that lets you walk through some of the world’s most iconic destinations. Coming to the company’s Omni One ...

I know I sounded pretty excited when I talked about Valve's Steam Frame headset for VR gaming recently. But let's be honest, that and every other headset are about as subtle as a foghorn in a library.