Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

What’s changing is where growth is coming from, how travelers plan, and what actually drives loyalty in an AI world.

Brands like Nittany MinitMart, Quality Oil and Weigel's are moving beyond a one-size-fits-all approach. Earlier this year, Quality Oil Co., which owns and operates three convenience retail brands, ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

ALL RIGHT. THANK YOU BLAKE. FREE LOYALTY PROGRAMS AT YOUR FAVORITE STORES CAN COME WITH GREAT PERKS. BUT SIGNING UP ALSO COMES WITH A HIDDEN PRICE MALLORY ANDERSON AT THE TEAM AT CONSUMER REPORTS. DIG ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

From left, Carnival's chief operations officer Sarah Beth Reno, president Christine Duffy and brand ambassador John Heald on the Carnival Vista in July. Photo Credit: Teri West Carnival Cruise Line ...

A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as ...

Comarch, a global provider of advanced IT systems, today announced it has signed a new contract with ExxonMobil to implement ...