Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

The underlying “financial picture” built by this iterative decision-making process helps advisors understand their customers, provide support in a way that matches consumers’ mental model (vs. the ...

Causal AI is redefining decision intelligence, offering deeper insights and more precise enterprise decision-making than ever before. Enterprises struggle to leverage AI for critical decisions.

This field examines how organisations and market participants adapt their strategies and foster innovation amidst competitive pressures and uncertainty. By integrating concepts from game theory, ...