Lego Star Wars SMART Play: Darth Vader’s TIE Fighter: This set contains 473 pieces to build the TIE Fighter, an outpost, and ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO has revealed the next level of bricks as they debut their new SmartBrick sets, which all bring life to your sets ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...