Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

At the heart of LEGO SMART Play is the LEGO SMART Brick, a tiny computer that fits inside a traditional 2x4 brick. Inside the brick is a custom-made ASIC chip measuring approximately 4.1mm in diameter ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...