According to a global study into sales effectiveness conducted in 2005 by CSO Insights, salespeople spend less than half of their working week actually selling. In fact, they spend almost as much time ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The marketing landscape is tough. Business-to-business ...