A good logo design often becomes the first thing the public largely associates with a brand. As we noted last week, a new logo can sometimes inspire unwanted attention or fan backlash, sometimes for ...

The anchor has become synonymous with Hope and has roots in the College’s legacy. The metaphor originated from an observation the Rev. Van Raalte made regarding the Pioneer School: “This is my anchor ...

DETROIT — General Motors, starting next week, will redefine its corporate image and marketing strategy to better align with a commitment to electrification. The new corporate marketing strategy will ...

Cocaine’s a hell of a drug, but you’re not seeing things: That, indeed is Showtime‘s old 1980s-era logo pasted all over marketing materials and promos for “Black Monday,” a tongue-in-cheek tale of the ...

Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies. It’s ...

The Basalt Chamber of Commerce unveiled a new logo Wednesday that will be used to market the town as a tourist destination. The logo has two lines that flow together underneath a bold headline that ...

Graphic identity files are available for download in print (CMYK) format, web and electronic (RGB) color formats, and as a PNG file. Where possible, transparency has been preserved for ease of use.

Creating a brand and carefully crafting all the necessary marketing materials can take a ton of time, skill and/or dollars. But with Stori, you can get everything you need for one low price, and ...

Our wordmark can appear in three colors: Northwestern Purple, white, and black. In most cases, use Northwestern Purple or white; black should be reserved for when color is not an option. In some cases ...