Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Once you know where to be, you need to figure out what to say. The old rule of thumb was 80% helpful content and 20% promotional. That still holds true. People are on social media to be entertained, ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

Awards have long been part of the marketing industry’s ecosystem, offering brands and agencies a way to benchmark their work against peers while recognising effectiveness and innovation.

GoDaddy now offers extensive tools and educational resources for small business marketing. Focusing on brand identity is crucial – voice, style and values over logos and colors. Leveraging AI and ...