Lindstrom will speak on the topic of ‘The Buyology of an Amazing Idea’, deconstructing the components that make ideas successful and how they can be translated into a branding strategy. The session ...

Article Body Start You know the old saw about half our advertising being wasted but we don't know which half? Well, now we do, thanks to Martin Lindstrom, a Danish brand consultant and the author of ...

Lindstrom drew on his deep insight into neuroscience and highlighted the concept of a ‘somatic marker’: how an idea can actually be imprinted in consumers’ brains. He explained how the scientific ...

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When he was walking around Tokyo’s Shibuya district this year, marketing consultant Martin Lindstrom got a text message from Starbucks on his cell phone saying, “Martin, one of your friends is in the ...