ALL FOR GOOD. WMUR AND CONSUMER REPORTS. WATCHING YOUR MONEY. RETAIL LOYALTY PROGRAMS OFFER TEMPTING PERKS, YET OFTEN COME WITH A HIDDEN PRICE. YOUR PRIVACY. A NEW CONSUMER REPORTS INVESTIGATION ...

BATON ROUGE, La. (WAFB) - They promise discounts on gas, groceries, and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Consumers are facing inflation and scaling back at least some of their spending as a result. Retailers can adapt to a slower-growing or contracting global economy by cultivating stronger relationships ...

While discounts and points still motivate participation in loyalty programs, softer perks – like exclusivity, early access, and VIP treatment – rank among the strongest loyalty drivers across ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

Significant societal shifts, like the pandemic, have transformed shopping habits. Many of today’s consumer values have shifted towards sustainability and personalized experiences among others. If your ...

They promise discounts on gas, groceries and more — but at what cost? Retail loyalty programs offer tempting perks yet often come with a hidden price: your privacy. A new Consumer Reports ...