Israel-based app Shortical secured $100 million from PvX Partners to expand AI micro dramas, highlighting investor interest ...

TikTok has added a Minis section that enables users to watch micro dramas in its app, as it looks to boost engagement and ...

Audio streaming firm Pocket FM shuttered its six-month-old micro drama app Pocket TV raising concerns around the format’s ...

Micro drama apps may still be searching for profits, but Pocket Aces' Aditi Shrivastava says brands are already making the format commercially viable.

Add Yahoo as a preferred source to see more of our stories on Google. EXCLUSIVE: Asia’s top five micro-drama apps reached a cumulative total of 150 million monthly active users (MAU) in February, ...

Apps like ReelShort, FlickReels and DramaBox offer short clips that add up to movie-length stories. Plus, they're filmed vertically, so you can... A new batch of apps promising to deliver romance, ...

Pocket Aces, owned by Saregama, is transforming advertising as brands invest heavily in micro dramas, offering storytelling-driven campaigns with amplified distribution impact.

TikTok recently added mini games to its US app. I got hooked and learned a lot about advertising.

Social media giant ShareChat is gearing up for a potential $400 million IPO next year, marking a significant turnaround after a period of cost-cutting. The company has achieved operational ...

Backed by Lightspeed and Tiger Global, Mohalla Tech aims to go public after achieving operational profitability in Q1 FY27.

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A new batch of apps promising to deliver romance, handsome billionaires and over-the-top storylines straight to your phone have knocked longtime favorites like YouTube and even Netflix from their top ...