Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile ad offering, significantly broadening reach for ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. I’ve been ...

Yahoo chose this week’s Cannes Lions festival to announce Yahoo Tiles, a new mobile ad format that features 360 degree images and video, according to Marketing Land. By tapping on a mobile ad, users ...

YouTube is expanding its side-by-side livestream ad format to mobile devices, allowing viewers to keep watching video while ad audio replaces the stream’s sound. Already used on desktop and TV, the ...

Hollywood is embracing micro dramas, with Fox and others investing in the mobile-first format. Micro dramas, popular in Asia, are short, low-budget, and often salacious. We broke down five Hollywood ...