Add Yahoo as a preferred source to see more of our stories on Google. “We can’t do anything in marketing without music. It’s the driving force for everything,” says Ann Mugglebee, president of Vibe ...

In terms of box office takings, a trailer can make or break a movie. On the one hand, it could go viral. It could be like the IT teaser trailer. That one's had almost 31 million YouTube views at the ...

Paul Dinletir is a composer at audiomachine, the company responsible for the music in the trailers for Ridley Scott’s Prometheus. Here he talks about that intense track and his process for making ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. From the orchestra that backs the Starship Enterprise to the choirs that ...

In 2017, Julian Lee was only 21 years old, n but was on his way to become a small part of history. Sitting in his aunt’s garage in Cape Town, South Africa, Julian would be busy tweaking a piece of ...

There is no single element more important to a film trailer than the music. Unfortunately, many editors think that simply using horn-heavy, orchestral music is appropriate for every trailer. In ...

“We can’t do anything in marketing without music. It’s the driving force for everything,” says Ann Mugglebee, president of Vibe Creative, a Culver City-based agency that specializes in producing ...