The Verizon Media-owned company commissioned Sparkler to conduct various studies across the UK, France and Germany in which they asked over 6,000 participants to determine the value of native ad ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called ...

Advertisers and agencies have a new mechanism for providing dynamic experiences to readers on publishing sites: Adapt Native Video from Emodo. Adapt Native Video is built on Adapt Native, a native ad ...

Discover Microsoft Ads' new multi-format campaigns for Audience ads. Simplify ad management by combining native, display, and video formats in one campaign. Following on the footsteps of Performance ...