Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral reaction isn’t just about poor execution — it signals a fundamental ...

Netflix continues to grow from strength to strength, commanding 270 million subscribers who watched 183 billion hours of content last year. A Culture of Testing Netflix executives “…believe there’s a ...

How smart brands are delivering Netflix-level personalization with AI Remember the last time you got an email that started with ‘Hey {First_Name}’ and immediately felt like deleting it? That visceral ...