Businesses often use incentives to get customers to come back, shop again and become loyal patrons, but it doesn’t always work. An incentive must provide something the customer truly values; if it isn ...

Designing a product offering for your startup can be more complicated than it looks from the outside, especially when it comes to turning it into a “perfect product solution” to offer to your users.

Meet Evy, a French startup that is working on extended warranties and product protection insurance. The company raised a $6.5 million seed round (€6.5 million) from Sequoia, La Famiglia VC, Global ...