About five years ago, Stacey Cogswell learned about a marketing automation system that could make everything easier. Her manager at the time kept talking about this system, and since she was ...

OTTAWA, Ontario--(BUSINESS WIRE)--Today, Knak, the codeless email and landing page creation platform for enterprise marketers, releases its enhanced integration with Salesforce Pardot (now known as ...

Security software giant McAfee is overhauling its business development and marketing operations, so that marketing and sales are more closely aligned to take advantage of new opportunities. This ...

Salesforce has announced Pardot Business Units, a new automated marketing platform that allows businesses to coordinate marketing efforts across sub-brands and regions. The Pardot Business Units ...

Demandbase has announced a collaboration with Salesforce Pardot to give B2B marketers an integrated account-based marketing experience. The partnership will mean customers can access Demandbase’s ...

Terminus, an account-based marketing platform provider, has integrated with Pardot, a B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account ...

Salesforce Pardot users suffered a major software outage on May 17 that lasted for days. Here are the lessons learned. Salesforce reported an outage with its Pardot B2B marketing automation platform ...