Marketing

How to Use Positioning Frameworks to Build Powerful Messaging

Or just plain isn't converting? It may not be your messaging that's to blame. Join MarketingProfs CEO Allen Weiss to learn why it's likely your positioning that's missing the mark. In this free ...
Forbes

How To Create Great Go-To-Market Strategy

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...
Marketing

How to Align Product and Marketing Teams Through Positioning

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...
Digital Journal

The power of product positioning: How Shveta Shahi dominates a crowded market with human-centricity

Opinions expressed by Digital Journal contributors are their own. Navigating a crowded market requires more than domain expertise — it demands strategic product positioning and messaging. Both are ...
Forbes

Startup Brand Positioning The Human-To-Human Way: From Silos To Constellations

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I recently started working with a seed-stage healthtech company building AI-powered tools ...