Forbes contributors publish independent expert analyses and insights. Over the last decade, the scope of the CMO has drastically changed, in part due to evolving marketing channels, tools, customers ...
Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target ...
In recent years, product marketing has shifted focus from product to portfolio (product, industry and solutions). With a wide range of roles and responsibilities, when I ask other teams what product ...
When you create awareness of your work and generate interest in it, you can convert that interest into donations. There are two ways to do this: from the bottom up and the top down. Your organization ...
NEW YORK--(BUSINESS WIRE)--NYU Shanghai and NYU Stern School of Business are expanding their successful partnership to introduce two new one-year Master of Science programs to prepare new and recent ...
Pursuing, attaining, and maintaining a competitive position in the market is at the heart of an effective marketing communications plan. A well-crafted positioning statement defines your company's ...
Last week’s column covered suggestions on how to not create a we/they culture. Today’s column is about the power a person has when he or she positions individuals and the organization in a positive ...
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