Marketers beware, this might hurt: Using ROI to gauge impact can severely distort the true value marketing is delivering for your organization. Oh-Oh! Sure, it’s hard to have a marketing conversation ...

Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets, and marketers strive to demonstrate the effectiveness of ...

Florence, S.C.-based McLeod Health and St. Louis, Mo.-based ROi (Resource Optimization and Innovation) have signed a strategic supply chain agreement to improve clinical, financial and operational ...

Many brands are moving away from metrics that purport to measure ROI on social media. They've realized that social media isn't a transactional engine or sales machine, so they're dropping half-baked ...

The costs for infrastructure, software, talent and data preparation How medium-sized businesses can recoup initial investments within 9.5 months and achieve a 281% ROI over three years. Real-life ...

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