An app, short for "application," is a piece of software developed primarily for use on a phone, tablet, or other mobile, wireless device. If you use an iPhone or iPad, you are using an app every time ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

Apple has revealed that it will expand advertising placements within App Store search results from next year. The company ...

Apple occasionally updates the App Store’s layout to make it easier to navigate, or emphasize one content section or another. But new changes recently rolled out that are especially prominent, and ...

Apple has revealed it is about to bring more advertisements to the search results page for its App Store portal. In 2026, Apple is planning to open up more ad spots, potentially making it more ...

Ads may appear at the top of App Store search results or in additional positions lower on the page, with advertisers unable to choose or bid for specific placements.