Sensodyne has failed to overturn a ruling that barred it from advertising its toothpaste as the “No.1 dentist-recommended” brand without a prominent qualifier that the recommendation is only for ...

Sensodyne launched a new toothpaste this year that makes a specific engineering claim: not that it will dull the pain of sensitive teeth, but that it will physically seal the microscopic channels ...

Sensodyne Pronamel Kids is Haleon’s surprisingly focused move into children’s enamel care, promising 24-hour cavity protection with sugar-free, kid-friendly flavors. What does the toothpaste offer in ...