Identifying a segment of the market that is willing to pay a premium for the things that differentiate your product or service from your competitor’s products or services can be extremely valuable. We ...

Today's key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

The segmentation graveyard teems with sorry creatures. Most large organizations – and many small ones – have such a graveyard buried within past market research and strategic plans. Among its disused ...

“Consider your audiences… It is important that, at a minimum, you think of your goals as objectives that are relevant to each one of those groups.” – Eric Thiegs, Chief Revenue Officer, National Gift ...

Inertia and fear determine more marketing campaigns than most marketers are ready to admit. While companies talk the talk about customer-centricity and relevant communications, what comes out of their ...

Let’s talk about 2019 email marketing planning. When you sit down with your marketing director and they you how to increase email revenue by five-plus percent, increase your repeat customer rate, and ...

Opinions expressed by Entrepreneur contributors are their own. Identifying a segment of the market that is willing to pay a premium for the things that differentiate your product or service from your ...