Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. Some call them soft skills. Others call them power skills. But ...

In today’s crowded marketing landscape, standing out demands more than just creativity—it requires strategic thinking. Consumers are inundated with messaging, offers and advertisements, making it ...

Moo Deng might seem to most people like just an adorable viral baby hippo, but to the government of Thailand, where she’s from, she’s a cultural ambassador and shining example of the country’s push to ...

The concept of soft power has become a hot topic in Southeast Asia of late, and Japanese stakeholders have been taken aback by the extent to which Korean soft power has penetrated Thai youth culture.

Earlier this month the United Kingdom government launched an inquiry into the country’s soft power – that is, its tools of attraction and cultural influence. Soft power is an elusive form of influence ...

Power is the ability to get others to do what you want. That can be accomplished by coercion (“sticks”), payment (“carrots”) or attraction (“honey”). The first two methods are forms of hard power; ...

With the news dominated by dramatic examples of countries using coercion, intimidation, and payoffs to advance their interests, the power of attraction would seem to be irrelevant in international ...

Cultural diplomacy refers to the use of cultural expression and creative exchange to foster understanding and build relationships between nations. In this context, architecture has long played a ...

In the post–Cold War era, few concepts have more profoundly shaped discussions of U.S. foreign policy than the idea of “soft power.” The term was coined by the American political scientist Joseph Nye ...

Since the start of his second term, U.S. President Donald Trump has been dismantling the traditional channels of American soft power. The U.S. Agency for International Development (USAID) is no longer ...

Nye, who coined the term “soft power”, has died at the age of 88. Here in full is his upcoming article from Monocle’s June issue. Joseph S Nye, who popularised the term “soft power”, on what it means ...

Armed forces aren’t the only power America projects. Its values stir admiration around the globe. But they’re taking a beating in the White House. By Joseph S. Nye Jr. Professor Nye coined the term ...