Brian Niccol took over at Starbucks in 2024. He became CEO at a time profits had been falling and customers going elsewhere. He says Starbucks had got too distracted on efficiency and technology and ...

The use of GLP-1s is surging and Starbucks (SBUX) is positioning itself to take advantage of the shifts in consumer behavior that follow from the rise of weight-loss drugs. "We're positioned really ...

At the same time, the chain is closing more than 400 stores. When Howard Schultz joined—and later acquired—Starbucks in the ...

As artificial intelligence continues to influence nearly every industry, Starbucks is actively taking steps to incorporate the controversial technology into its operations. The coffee chain’s CEO ...

Twenty-six U.S. senators and 82 House representatives have written to Starbucks CEO Brian Niccol, urging the company to resume talks with its workers union, the lawmakers said today. “We have heard of ...

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the company has with customers.

Coffee shops are blending artificial intelligence into their brews. Starbucks CEO Brian Niccol confirmed that the coffee giant is taking steps to immerse itself in AI experimentation when speaking at ...

Starbucks CEO Brian Niccol must now use the coffee giant's private aircraft for all travel to enhance his security, a company spokesperson confirmed to FOX Business. The Seattle-based company said an ...

Twenty-six U.S. senators and 82 House representatives have written to Starbucks CEO Brian Niccol, urging the company to resume talks with its workers union, the lawmakers said on Monday. “We have ...