The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but some consumers will earn points more quickly.

The revised programme is structured around three membership levels: Green, Gold and Reserve.

Starbucks will relaunch its Starbucks Rewards loyalty program on March 10, creating a three-tiered structure for the program’s 35.5 million members.

Starbucks is expanding its loyalty offerings as it looks to re-energize traffic and strengthen financial results as part of its broader turnaround strategy.

Starbucks Canada launches a new tiered Starbucks Rewards program on March 10, introducing Green, Gold, and Reserve levels with faster earning and richer benefits.

This story was originally published on Restaurant Dive. To receive daily news and insights, subscribe to our free daily Restaurant Dive newsletter. Starbucks is adding three redemption tiers based ...