A statement of purpose is an integral component of your small business's overall strategic operation plan. This document contains your company's core philosophy and values, from which you measure the ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

Graduate school admissions essays are an opportunity to stand apart from other applicants. Follow these tips for crafting a strong statement of purpose and personal history statement. (Karin ...

Statements of vision, purpose and objectives serve as guides for organizations. These guides define the role and direction of small and large businesses. They are often part of annual reports, company ...

Imagine, for a moment, a slinky: coiled, compact, stationary, full of potential. It is much longer in reality than in appearance, with plenty to unravel. If perched atop a set of stairs, it does not ...

Co-Founder of The Abbi Agency, a digital engagement firm providing outreach strategies to travel destinations, tech companies and B2B brands. It seems like every tech startup these days promises that ...

Honda has always been known for its precise management style; in fact, you could say they literally do everything by the numbers: The 3 Joys, the 3 Fundamental Beliefs, the 5 Management Policies, and ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...