Google's John Mueller dismisses LLMs.txt as speculative for now and says he likes WebMCP, a Google-backed alternative.

For decades, robots.txt governed the behavior of web crawlers. But as unscrupulous AI companies seek out more and more data, the basic social contract of the web is falling apart. is editor-at-large ...

In every corner of the SEO world, llms.txt is popping up in conversations, but it is frequently misunderstood and sometimes poorly explained. If you’ve heard someone call it “the new robots.txt,” or ...

Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention. To meet the web content crawlability and indexability needs of ...