Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

The feasibility, validity and reliability of the Time Trade-Off (TTO) and Visual Analogue Scale (VAS) methods in obtaining preference values for health states were compared in a random sample of the ...

Ensuring reliable analytical methods and bioassays requires a well-thought-out strategy for evaluating method validity and systems suitability. Analytical methods and bioassays require a ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

There is a distinction that one learns about on the first day of a course in psychological research methods. It is the difference between internal and external validity. Internal validity is ...

There is a distinction that one learns about on the first day of a course in psychological research methods. It is the difference between internal and external validity. Internal validity is ...