The Ayar Labs logo represents their move from a research project to a major player in optical interconnects. Its design and ...

You never get a second chance to make a first impression. And in these days of increasingly short attention spans, the opportunity to make that ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...