Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

An antitrust lawsuit filed in 2024 against Varsity is set to go before a jury in two months, the fourth such case to accuse the cheerleading giant of engaging in monopolistic behavior. The suit also ...

Cathy Davis, owner of Varsity Vacuums and Stitches in Tupelo, talks about the SEBO vacuums at her store on Wednesday. TUPELO ...

Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...

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This story starts all the way back in 1865, when Harvard baseball players started sewing big crimson Hs onto the centers of their sweaters. The demarcation meant they were a star player — and, as such ...