Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could ...

I remember the day my baby girl was born. She had cute little fingers that seemed to move in slow motion. My wife was exhausted but energized by what she had created. I was unable to think at all, but ...

This article is the latest in the Health Affairs Forefront series, Accountable Care for Population Health, featuring analysis and discussion of how to understand, design, support, and measure ...

Quality measurement is an important tool for incentivizing improvement in the quality of health care. Most quality measurement efforts do not explicitly target health equity. Although some measurement ...