Group* norms are “rules” regarding what group members should think and do. They define what’s normal behavior in the group. Conformity to group norms enables the group to function smoothly. Unique ...

A hallmark of human social cognition is the tendency for both adults and children to favour members of their own groups. Critically, this in-group bias exerts a strong influence on cooperative ...

New research suggests that targeted use of behavioural 'nudges' can encourage people to conserve water. Researchers found that rather than giving people general information about the importance of ...

Companies put a great deal of time and effort in to encouraging employees to work effectively with their colleagues. If a company finds that workers have bonded in to a cohesive group, it should be a ...

But although the notion that group solidarity leads inevitably to prejudice, animosity, and conflict is common, it is also incorrect and potentially dangerous. In our new book, the two of us argue ...

Reducing the rising tide of political extremism—and violence—in the United States and beyond may require a rethinking of how we understand the forces that drive polarization, according to a study from ...