YouTube is changing the way it counts views for Shorts. This update represents one of the most significant analytics changes since Shorts launched, affecting creators worldwide. The video-sharing ...
When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as ...
Even in the age of TikTok, YouTube viewership continues to climb. While Google’s iconic video streaming platform has traditionally pushed creators to produce longer videos that can accommodate more ...
Since launching in 2021, Shorts were billed as YouTube’s answer to TikTok and Instagram Reels. The format wasn’t universally loved—some viewers didn’t like seeing quick clips mixed into the app’s main ...
YouTube CEO Neal Mohan at the 2025 Cannes Lions International Festival (YouTube) YouTube has crossed another major milestone. The platform’s short-form video offering YouTube Shorts is now averaging ...
With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used ...
YouTube Shorts are about to get a longer playing time. The video platform’s TikTok-like short-form format will triple the maximum length of videos, boosting it from 60 seconds to 3 minutes. Starting ...
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