A new study published in the Journal of Cognition provides evidence that what we know influences what we hear. Researchers found that when people listened to pairs of words and nonsense words spoken ...

The way you think about, interpret or understand someone is unique to you. Your perception today is determined by your past experiences, values, beliefs, and personality. Once you get used to the same ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

As your thoughts run uncontrollably, your heartbeat starts to race and your breathing becomes heavy. Uneasiness is followed by fear, and then without warning, panic begins to set in. Suddenly you feel ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. A new study published in Psychophysiology suggests that the length of our ...

Reality isn't what you think it is. Everyday experience suggests that our senses inform us about what’s going on in the world around us. But recent advances in cognitive neuroscience suggest that we ...

If you’re a long-term employee, it’s not only frustrating when your colleagues have an outdated perception of you—it can stymie your professional growth. How can you align your reputation with your ...

Opinions expressed by Entrepreneur contributors are their own. It is often said that “perception is reality.” Every day, we find out about a company or celebrity that has created a grandiose image, ...

Do customers truly judge a restaurant more by its tables than its menu? Restaurant owners may be surprised to hear how people perceive cleanliness when they go out to eat. Many factors contribute to ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...