After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. The combined outlay for the top 10 brands in October weighed in ...
Despite continued uncertainty and mounting regulatory challenges, pharma TV ad spend topped $7 billion through the first 11 months of 2025. Recently released data by iSpot.tv found that the ...
National TV advertising spending in 2024 for four major 24-hour TV news networks was nearly the same as the total in 2023 -- $2.53 billion versus $2.54 billion the year before, according to estimates ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK—Nielsen has launched The Ad-Supported Gauge, a new quarterly report that provides a ...
NEW YORK--(BUSINESS WIRE)--In honor of Hispanic Heritage Month, EDO, the TV outcomes company, has released a report revealing that ads airing in the Spanish-language media environment have ...
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