Amazon backed up the Brink’s trucks to promote the vanity film, resulting in opening-weekend ticket sales of roughly $8 million, or 60 percent more than expected.

Amazon spent $40 million for the rights to “Melania” at auction, and reportedly spent an additional $35 million on the marketing and theatrical release, an unusually high spend for a documentary.

Amazon reportedly put its staff in a tough position over its expensive documentary about First Lady Melania Trump, with the New York Times reporting workers were threatened with termination if they refused to work on the film for political reasons.

The tech giant is spending $35 million to promote its film about the first lady, far more than is typical for documentaries.

First lady Melania Trump and Amazon MGM Studios face a high-stakes test this week with the release of the “Melania” documentary: Will the multimillion-dollar investment pay off?

Melania Trump's Amazon documentary, 'Melania,' promises to pull back the curtain on the first lady's life amid her husband's presidency

First lady Melania Trump's documentary about her journey to Inauguration Day came out on Jan. 30. Here is what was in the movie from our Trump reporter.