With over two million apps in both the Apple App Store and the Google Play Store, it’s important to do all you can to maximise the chances of people finding your app(s). A crucial part of App Store ...

This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

Choosing the right keywords is a critical pillar of your free user acquisition plan. When you first release your app, unless you have already made a concerted marketing push and/or paid for user ...

If you're an app developer trying to get your app out to the masses, you know how difficult this can be. Ranking in the app store and Google Search can feel like unrealistic and unattainable goals, ...

The mobile landscape is more competitive than ever, and app teams are now expected to scale with far greater precision. This guide reveals how App Store ...

Soon after Apple admitted that improvements were needed in helping users locate App Store software, developers have been asked to add a list of keywords for their submitted applications to improve ...

In the third change to the iOS App Store's search algorithm in a week, Apple has tweaked how the system weights keyword and app name metadata to allow for more accurate results but the changes could ...

With around 1.2 million apps currently available in the App Store, actually finding what you’re looking for is a lot harder than it should be. Sure, it’s pretty easy to find those brand name apps, ...