Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

Seventy-seven percent of companies faced a data breach last year, a figure that could be lowered with better collaboration between marketing and security, according to the CMO Council. One-third of ...

Clear guardrails, aligned expectations and well-chosen tools can turn B2B data-sharing collaborations into reliable and ...

Jodi Daniels is a privacy consultant and Founder/CEO of Red Clover Advisors, one of the few Women’s Business Enterprises focused on privacy. Consumer data can be an important piece of your sales ...