A consumer strolls into a convenience store to buy a snack and soon confronts a smorgasbord of choice. What factors will guide that customer's decision? Conventional marketing wisdom, which thinks in ...

As consumers, we’re faced with too many dishes on the restaurant menu, too many brands of toothpaste on the supermarket shelf and too many streaming shows on TV. This choice overload paralyzes and ...

Consumers are in a state of analysis paralysis. It isn't easy being a consumer. They want options, but are overwhelmed by the choices before them. They also want to control the decision-making process ...

The way we travel, and thus the travel industry, has undergone an unprecedented transformation. Gone are the days when our holiday choices were limited to destinations featured in travel agent windows ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive markets. While rational factors like price, quality, and convenience certainly ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...