BURBANK, CA--(Marketwired - June 14, 2016) - Fender Musical Instruments Corporation (FMIC) debuts the new Fender Mod Shop, an immersive digital studio experience providing consumers with the ability ...

Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes ...

Fender has introduced an online tool that allows musicians to customize a new build to match their individual needs, and then have it built and shipped out within a month. Players can choose from a ...

“We want to be a part of the player’s journey,” Ethan Kaplan, the Chief Product Officer at Fender Musical Instruments, told me over the phone. On my laptop, I loaded Mod Shop, the online design tool ...

Who says getting a guitar custom-built to your specifications has to cost the earth? Well over at the Fender Mod Shop, you can now make some huge savings of up to $400 on designing your dream guitar ...

When the Fender Electric Instrument Manufacturing Company launched in 1946 in a sleepy suburb of Fullerton, California, little did it know how much of an imprint Fender the brand would have on the ...

Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

There comes a time in every musician’s life when they realize it is time to take things to the next level with their instrument and gear. Many of us start out on something we picked up at a pawn shop, ...

Mod Shop is Fender’s new online space where customers can create their very own custom guitar. The platform improves on the brand’s previously launched “American Design Experience,” which offered ...

Off-the-shelf electric guitars and basses are great, but how about the chance to spec your own unique Fender? US customers have enjoyed the chance with the company's official Mod Shop since 2016, and ...

Unless you happen to be a guitar-smashing heavy metal rock star, it’s unlikely you’ll be buying multiple guitars from 70-year-old instrument maker Fender. So the company has a strong incentive to ...